Man wearing a beige t-shirt with a palm tree design on a plain background Man wearing a light blue t-shirt with 'Salt & Sky' design on the back, standing against a wooden panel background.

Florida Apparel, Built for Locals

Muted Merch is inspired by the things you know, love, and sometimes hate about living in Florida.

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Muted green palm tree silhouette background with subtle texture, tropical Florida style
Beige t-shirt with Florida state outline and '1845' graphic on back

1845 | Crewneck T-shirt

$27.00 USD

1845 | Crewneck T-shirt

$27.00 USD
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Florida Apparel, Built for Locals
Man wearing dark green t-shirt with alligator and 'Respect The Locals' text on back

Respect The Locals | Unisex Crewneck T-shirt

$27.00 USD
Dark green t-shirt with alligator graphic and Respect The Locals text, palm leaves background

Florida | Unisex Crewneck T-shirt

$23.00 USD
Light blue t-shirt with alligator graphic and Florida text, Florida wildlife apparel
Man wearing a light blue 'Florida' t-shirt with sunglasses and floral shorts on a beach.
Person wearing a beige t-shirt with a graphic of Florida and the year 1845 on the back.

1845 | Crewneck T-shirt

$27.00 USD
Beige t-shirt with Florida state outline and '1845' graphic on back

Salt & Sky | Unisex Crewneck T-shirt

$27.00 USD
Light blue t-shirt with flying seagulls and 'Salt & Sky' beach graphic on back
Man wearing a light blue t-shirt with 'Salt & Sky' design on the back, standing against a wooden panel background.
People wearing Florida-themed graphic t-shirts with palm trees and beach art background.

What is Muted Merch?

Muted Merch is a Florida-based small business started by two Floridians who were tired of scratchy tees, neon graphics, and looking like walking billboards. We love Florida, but we wanted gear that felt more comfortable, minimal, and wearable anywhere.
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Subtle Design

Our pieces are inspired by Florida culture and designed with a minimalist, tonal aesthetic so you can show your love for your state without shouting it.

Comfortable Fits

Made by Floridians who care about comfort as much as style, using breathable fabrics and relaxed fits that keep you feeling good from sunrise to sunset.

Support Small

When you shop with Muted Merch, you're backing a Florida small business that prioritizes thoughtful design, ethical sourcing, and genuine love for the state.