We make fan-inspired clothing that respects your aesthetic. No glitter, no neon. Just clean design and comfortable fits for people who’ve outgrown souvenir-shop energy.
Sure, we love theme parks as much as the next superfan. But those loud, glow-in-the-dark graphic tees? Not really our thing. Ever left a park with a shirt so bold it ended up in the back of your closet? Same. That’s why we started Muted Merch: to create low-key, high-quality designs that let your fandom show up without taking over.
But our love of clever, understated style doesn’t stop at the gates. Whether it’s a ride you can’t stop thinking about, a show you quote too much, or a niche interest only a few people will recognize, we’re here for the quiet nods, the subtle winks, the "if you know, you know" energy.
Muted Merch is for people who want to wear what they love without sacrificing their style. We’re fanwear for real life.
Subtle Design
Our pieces are inspired by theme parks and designed with a minimalist, tonal aesthetic so you can show your fandom without shouting it.
Comfortable Fits
Made by theme park fans who care about comfort as much as style, using breathable fabrics and relaxed fits that keep you feeling good from rope drop to fireworks.
Support Small
When you shop with Muted Merch, you're backing a Florida small business that prioritizes thoughtful design, ethical sourcing, and genuine love for the parks.
Who We Are
What is Muted Merch, and who started it?
Muted Merch is a Florida-based small business started by two theme park junkies who were tired of scratchy tees, neon graphics, and looking like walking billboards. We love the parks—but we wanted gear that felt more us: comfortable, minimal, and wearable anywhere.
Why did you start this business?
We were always looking for clothes that worked for all-day adventures but didn’t scream “tourist.” Most theme park merch is either too loud or too generic. So we started creating our own—soft, subtle, stylish designs made for real fans who value comfort and low-key vibes.
Is it all theme park stuff?
Nope! That’s where we started—but Muted Merch goes far beyond theme parks. We’re building curated collections inspired by popular experiences and fandoms—everything from cult-favorite shows and nostalgic games to travel spots and cultural moments. If people obsess over it, we’re probably designing for it.
Where are you based?
We’re proudly rooted in Florida, just a short drive from the magic that sparked this whole thing.